Behind The Bullseye is a work of interdisciplinary theatre written, directed and designed by Kevin Doyle. Behind The Bullseye fuses elements of journalism, film, music and installation art to examine the shopping habits of Brooklyn residents from diverse ethnic and class backgrounds. The international ensemble consisted of actors Sarah Stephens, Mike Carlsen, Sauda Jackson, Keith Jamal Downing, Mayra Castro (Chile) and Natalie Kim (South Korea). Live on-stage camera usage and pre-recorded film segments (shot and edited by Doyle) are employed within a functional “installation art” set design by technical director Brendan Regimbal.

The Target store at Atlantic Terminal Mall in Brooklyn is chosen as a focal point to explore what lies beneath our collective shopping experience. The process of how we are able to buy what we want when we want is deconstructed from origin points in foreign lands -- to distribution networks and aisle by aisle arrangement decisions -- to the final moment of purchase by the consumer. The original text by Kevin Doyle is structured as a series of revolving monologues that with each cycle devolve deeper and deeper into the unconscious desires and fears of employee and consumer alike. These revolving cycles ultimately evolve into an orgiastic ritual around the construction on stage of an actual altar of consumer goods. The actors descend into a bizarre litany of consumer phrases as this ritual unfolds to an original sound score designed by Doyle -- derived from actual Target ads broadcast on American television networks.